Blog: Andy MortonCoca-Cola by any other name as PepsiCo hams it up

Andy Morton | 25 July 2012

Euphemisms abound on a PepsiCo conference call today. In a display worthy of the most superstitious of actors, CFO Hugh Johnston delicately dodged all direct references to arch-rival Coca-Cola Co.

Johnston instead referred to the company as “our primary competitor” before throwing out an assortment of "them", "they"s and other non-specific pronouns.

I half expected him to talk about “the Scottish Play” before wishing one and all a broken leg.


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