Coca-Cola by any other name as PepsiCo hams it up

By: Andy Morton - 25 July 2012 17:41

Euphemisms abound on a PepsiCo conference call today. In a display worthy of the most superstitious of actors, CFO Hugh Johnston delicately dodged all direct references to arch-rival Coca-Cola Co.

Johnston instead referred to the company as “our primary competitor” before throwing out an assortment of "them", "they"s and other non-specific pronouns.

I half expected him to talk about “the Scottish Play” before wishing one and all a broken leg.