Blog: Coc-Hair Cola
Chris Brook-Carter | 7 April 2004
A Japanese man is suing Coke over his hair loss, it has been reported. Masaharu Takasu has filed a lawsuit against PT Coca-Cola Indonesia after drinking a bottle of Coke containing a piece of mosquito coil.
Last October, his lawyer claims, Takasu bought a bottle of Coke in the South Jakarta region of Indonesia. He drank two-fifths of the bottle and soon after felt a burning sensation in his throat and chest. Upon inspecting the inside of the bottle, he found a piece of mosquito coil floating on the beverage.
Coke agreed to pay Takasu’s expenses for his hospital treatment and offered him two dozen Cokes for free. Takasu, however, rejected the offer and instead demanded the firm pay compensation, offer an apology and withdraw all bottled Coke from the market until it is confirmed that the products are safe enough for consumption.
“Our client has lost some of his hair since he drank the Coke,” Takasu’s lawyer said.
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...
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- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- Moet Hennessy sales falter in YTD
- Diageo Q1 sales dip "in line with expectations"
- Diageo to appeal Parrot Bay UK TV ad ban