Blog: Cobra leaves the Big Brother house
Olly Wehring | 19 January 2007
Indian-style premium beer brand Cobra has today (19 January) announced that it is pulling out of being a supplier of TV programme Celebrity Big Brother, following a well-documented race row in the UK this week.
Bollywood film star Shilpa Shetty has been the subject of a torrent of abuse from some housemates, deemed racially motivated by nearly 40,000 people who lodged complaints.
The debate, which has sparked a media circus, even reached Prime Minister’s Questions in the House of Commons, with our Prime Minister claiming that he didn’t watch the frowned upon, but addictive, show (of course you don’t, Tony).
Cobra said: “Cobra Beer agreed to send some cases of beer for the Big Brother green room some weeks ago, as we have for the last few series. We are against all forms of bullying and racism and due to the recent broadcast behaviour of certain individuals on the show, we have now requested for our supplier sponsorship to be removed.”
Dining at an upmarket city curry house this week, of which we are blessed with many in this country, one thing struck me in particular. Everybody was drinking Cobra, either in its 650ml of 330ml serving. It seems that having a curry and a pint has taken a step forward in class, and fair play to Cobra for capitalising. The UK brewer, stocked by over 6,000 restaurants and most retailers, has become as synonymous to curry as Tiger is with Chinese cuisine.
I’ll be eating in tonight and watching the BB eviction show, between number one bully culprit Jade Goody and Shetty. The show is certain to have plenty of bite, even if there are no Cobras.
Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...
Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...
Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....
When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....
- Are Coca-Cola, A-B InBev at a FIFA Crossroads?
- Interview - Illva Saronno CEO Augusto Reina
- Will South Africa Raise Drinking Age to 21?
- SABMiller & Meantime: Notes for the New Owner
- Focus - The Risks of Acquisitions
- Roust takes on Bushmills distribution in Russia
- Brown-Forman completes Kentucky acquisition
- Campari opens office in Canada
- Coca-Cola, A-B InBev express FIFA concerns
- A-B InBev cuts ribbon on Vietnam brewery
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review