Blog: Cobra leaves the Big Brother house
Olly Wehring | 19 January 2007
Indian-style premium beer brand Cobra has today (19 January) announced that it is pulling out of being a supplier of TV programme Celebrity Big Brother, following a well-documented race row in the UK this week.
Bollywood film star Shilpa Shetty has been the subject of a torrent of abuse from some housemates, deemed racially motivated by nearly 40,000 people who lodged complaints.
The debate, which has sparked a media circus, even reached Prime Minister’s Questions in the House of Commons, with our Prime Minister claiming that he didn’t watch the frowned upon, but addictive, show (of course you don’t, Tony).
Cobra said: “Cobra Beer agreed to send some cases of beer for the Big Brother green room some weeks ago, as we have for the last few series. We are against all forms of bullying and racism and due to the recent broadcast behaviour of certain individuals on the show, we have now requested for our supplier sponsorship to be removed.”
Dining at an upmarket city curry house this week, of which we are blessed with many in this country, one thing struck me in particular. Everybody was drinking Cobra, either in its 650ml of 330ml serving. It seems that having a curry and a pint has taken a step forward in class, and fair play to Cobra for capitalising. The UK brewer, stocked by over 6,000 restaurants and most retailers, has become as synonymous to curry as Tiger is with Chinese cuisine.
I’ll be eating in tonight and watching the BB eviction show, between number one bully culprit Jade Goody and Shetty. The show is certain to have plenty of bite, even if there are no Cobras.
Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...
A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....
Ever wondered how a whiskey still gets built? ...
After yesterday's introduction to Chile, today was all about Concha y Toro – that's to be expected, seeing as they invited me here....
- Remy, dead cats and the power of China's new year
- Focus - Remy Cointreau's YTD Performance by Brand
- Will Lucas Bols' IPO Bring Much Needed Stability?
- Price drops would damage our DNA - Remy Cointreau
- A Dangerous World and the Threat to Beverages
- Moët Hennessy unveils first Travel Retail outlet
- Pernod unveils Jameson bottle for St Patrick's Day
- Maxxium UK head to depart for Edrington role
- Remy eases declines as China hints at recovery
- SABMiller beer volumes fall as China holds back Q3
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- just-drinks on-trend: Craft beer - fortunes and future
- The Sugar Backlash and its Effects on Global Consumer Markets