Blog: Olly WehringCobra condom giveaway

Olly Wehring | 6 February 2009

You could be forgiven for thinking Cobra was offering a somewhat unorthodox promotion this week, after an Asda customer found some used condoms in a pack of  its namesake beer brand.

Not exactly what you’d expect as a ‘freebie’ eh?

The supermarket has reportedly apologised to the customer and launched an investigation following the discovery in a packet of Cobra Zero beer bought from its store in Shoeburyness, Essex.

An Asda spokeswoman said: "We are at a loss to understand how it got there,” while Adrian McKeon, chief executive of Cobra Beer, stressed the company’s strict quality control procedures and apologised for the mishap.

I guess Cobra’s recent 21% leap in volume sales isn’t the only thing keeping the staff happy.


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