Blog: Chris MercerCider wars loom in the UK

Chris Mercer | 18 February 2011

There's going to be extra crispness in the UK cider category this summer as the likes of C&C Group, Anheuser-Busch InBev and Heineken slug it out for consumers' loyalty.

Heineken announced this week that it will launch another limited edition of its Bulmers cider brand in the UK.

I'm sure the launch of Bulmers 'Crisp Blend' is little coincidence considering the planned launch by A-B InBev of its own "crisp" and premium cider, Stella Cidre.

Bulmers will beat Stella Cidre to it by launching its latest limited edition version on 7 March. A-B InBev won't be introducing Stella Artois to the cider the world until nearer Easter.

Both companies, however, plan to launch heavyweight advertising campaigns in the build-up to summer. C&C Group, without doubt, will be watching closely.

Let the games begin.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?