Blog: Christmas comes early for Coca-Cola, PepsiCo
Olly Wehring | 18 December 2008
This week's clearance for natural sweeteners derived from the stevia plant could prove to be a watershed moment for soft drinks.
The US Food and Drug Administration has cleared both Coca-Cola Co and PepsiCo to use their different versions of the sweetener.
Soft drinks firms are salivating over stevia and it's not hard to see why.
There is the soft drinks industry, battered from all sides over obesity and artificial additives, and then along comes a new sweetener that not only contains zero calories but can also be described as a "natural" ingredient.
It's early days, of course, but stevia is going to be one to watch. Development is theoretically open to all because there can be no patent on stevia itself, only particular sweeteners derived from it.
Next stop will be the EU, which is still deliberating.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Beam Suntory opens global headquarters in Chicago
- Remy snaps up Seattle's Westland Distillery