Blog: Olly WehringChristmas comes early for Coca-Cola, PepsiCo

Olly Wehring | 18 December 2008

This week's clearance for natural sweeteners derived from the stevia plant could prove to be a watershed moment for soft drinks.

The US Food and Drug Administration has cleared both Coca-Cola Co and PepsiCo to use their different versions of the sweetener.

Soft drinks firms are salivating over stevia and it's not hard to see why.

There is the soft drinks industry, battered from all sides over obesity and artificial additives, and then along comes a new sweetener that not only contains zero calories but can also be described as a "natural" ingredient.

It's early days, of course, but stevia is going to be one to watch. Development is theoretically open to all because there can be no patent on stevia itself, only particular sweeteners derived from it.

Next stop will be the EU, which is still deliberating.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?