Blog: Olly WehringChristmas comes early for Coca-Cola, PepsiCo

Olly Wehring | 18 December 2008

This week's clearance for natural sweeteners derived from the stevia plant could prove to be a watershed moment for soft drinks.

The US Food and Drug Administration has cleared both Coca-Cola Co and PepsiCo to use their different versions of the sweetener.

Soft drinks firms are salivating over stevia and it's not hard to see why.

There is the soft drinks industry, battered from all sides over obesity and artificial additives, and then along comes a new sweetener that not only contains zero calories but can also be described as a "natural" ingredient.

It's early days, of course, but stevia is going to be one to watch. Development is theoretically open to all because there can be no patent on stevia itself, only particular sweeteners derived from it.

Next stop will be the EU, which is still deliberating.


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?