Blog: Chivas Regal - there is a limit to indulgence, Olly
Olly Wehring | 21 December 2006
I was down at Chivas Brothers’ headquarters in London earlier this week, having been invited to enjoy an “Indulgent Journey”.
The Pernod-owned unit was showcasing its Chivas Regal 18-year-old Scotch, by pairing it with some rather fine chocolates. As we were talked through the tasting by Chivas’ master blender, Colin Scott, we were encouraged to indulge ourselves as best we could.
My request to take my clothes off, then, was, sadly, greeted by a room of frowns.
Scott was the perfect host - I often wonder how many of these blenders, brewers, winemakers and distillers must roll their eyes at the thought of leading a bunch of thicko journalists through the jungle that a tasting can be.
Scott set me straight without hesitation: “You’re kidding, aren’t you?” he smiled. “These tastings are great - we can swallow!”
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
- A tobacco analogy soft drinks will want to embrace
- PepsiCo to consider more re-franchising - CEO
- Pernod's Portman Group penalty - a coincidence?
- Cleaning China's seedier side brings Remy balance
- just The Preview - SABMiller's Q1
- Diageo's Captain Morgan Facebook ad banned
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Remy posts Q1 sales drop as Edrington loss bites