Blog: Olly WehringChivas Regal - there is a limit to indulgence, Olly

Olly Wehring | 21 December 2006

I was down at Chivas Brothers’ headquarters in London earlier this week, having been invited to enjoy an “Indulgent Journey”.

The Pernod-owned unit was showcasing its Chivas Regal 18-year-old Scotch, by pairing it with some rather fine chocolates. As we were talked through the tasting by Chivas’ master blender, Colin Scott, we were encouraged to indulge ourselves as best we could.

My request to take my clothes off, then, was, sadly, greeted by a room of frowns.

Scott was the perfect host - I often wonder how many of these blenders, brewers, winemakers and distillers must roll their eyes at the thought of leading a bunch of thicko journalists through the jungle that a tasting can be.

Scott set me straight without hesitation: “You’re kidding, aren’t you?” he smiled. “These tastings are great - we can swallow!”


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?