Blog: Chivas Regal - there is a limit to indulgence, Olly
Olly Wehring | 21 December 2006
I was down at Chivas Brothers’ headquarters in London earlier this week, having been invited to enjoy an “Indulgent Journey”.
The Pernod-owned unit was showcasing its Chivas Regal 18-year-old Scotch, by pairing it with some rather fine chocolates. As we were talked through the tasting by Chivas’ master blender, Colin Scott, we were encouraged to indulge ourselves as best we could.
My request to take my clothes off, then, was, sadly, greeted by a room of frowns.
Scott was the perfect host - I often wonder how many of these blenders, brewers, winemakers and distillers must roll their eyes at the thought of leading a bunch of thicko journalists through the jungle that a tasting can be.
Scott set me straight without hesitation: “You’re kidding, aren’t you?” he smiled. “These tastings are great - we can swallow!”
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory