Blog: Chris MercerChampagne shocker: The glass matters

Chris Mercer | 10 February 2012

Do you drink Champagne out of: a) a flute; b) a shallow 'coupe'; or c) the bottle? 

If you answered a), you are doing it right, according to researchers salaried to examine such things at Reims University in the heart of France's Champagne country. 

Amazingly, it has been revealed that Champagne goes flat less quickly in a flute than a wide-topped coupe. Hard-hitting science, huh? Well, scoff as we may, there is some method to the madness. 

This study adds to evidence that Champagne's flavour is more intense in a flute. Some studies have shown that the bubbles may be key to carrying flavours through the drink. 

Obviously, the only way to assess this properly is to sample a lot of Champagne, preferably vintage. Speaking of which, isn't it Friday? 


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?