Blog: Champagne shocker: The glass matters
Chris Mercer | 10 February 2012
Do you drink Champagne out of: a) a flute; b) a shallow 'coupe'; or c) the bottle?
If you answered a), you are doing it right, according to researchers salaried to examine such things at Reims University in the heart of France's Champagne country.
Amazingly, it has been revealed that Champagne goes flat less quickly in a flute than a wide-topped coupe. Hard-hitting science, huh? Well, scoff as we may, there is some method to the madness.
This study adds to evidence that Champagne's flavour is more intense in a flute. Some studies have shown that the bubbles may be key to carrying flavours through the drink.
Obviously, the only way to assess this properly is to sample a lot of Champagne, preferably vintage. Speaking of which, isn't it Friday?
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- What do A-B InBev results mean for SABMiller deal?
- Interview - William Grant & Sons
- Interview - Beam Suntory's EMEA head - part II
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo completes Don Julio, Bushmills swap deal
- Pinnacle Vodka, Skinnygirl roll out on ice
- Diageo reveals US$400m Tequila investment
- Beam Suntory strikes new Baltics tie-up
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research