Blog: Champagne shocker: The glass matters
Chris Mercer | 10 February 2012
Do you drink Champagne out of: a) a flute; b) a shallow 'coupe'; or c) the bottle?
If you answered a), you are doing it right, according to researchers salaried to examine such things at Reims University in the heart of France's Champagne country.
Amazingly, it has been revealed that Champagne goes flat less quickly in a flute than a wide-topped coupe. Hard-hitting science, huh? Well, scoff as we may, there is some method to the madness.
This study adds to evidence that Champagne's flavour is more intense in a flute. Some studies have shown that the bubbles may be key to carrying flavours through the drink.
Obviously, the only way to assess this properly is to sample a lot of Champagne, preferably vintage. Speaking of which, isn't it Friday?
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Most Valuable Spirits Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- Most Valuable Beer Brands in 2017 - The facts
- Is sustainability now as important as financials?
- Diageo ready to lock horns with AB InBev in Africa
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Diageo unveils Blender's Batch in the US
- Heineken mulls M&A with $1.75bn notes issue
- Heineken sees Tesco pull SKUs in UK
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Spirit Market in the Top 5 European Countries to 2021 - Market Size, Development, and Forecasts