Blog: Champagne instead of anti-depressants?
James Wilmore | 5 June 2014
The alcohol industry can sometimes skirt around the reason why people choose to drink.
For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing.
Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair.
“Champagne is a magical wine,” he added.
Hmm, how would the health lobby feel about that proposal?
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- Comment - Beer - What’s in a (Brand) Name?
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Britvic promotes GB marketing head to global post
- Sales, profits fall at Moet Hennessy in H1
- Molson Coors CEO to retire
- Diageo's Captain Morgan Facebook ad banned