Blog: James WilmoreChampagne instead of anti-depressants?

James Wilmore | 5 June 2014

The alcohol industry can sometimes skirt around the reason why people choose to drink. 

For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing. 

Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair. 

“Champagne is a magical wine,” he added. 

Hmm, how would the health lobby feel about that proposal? 

Sectors: Wine

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