Blog: Champagne instead of anti-depressants?

James Wilmore | 5 June 2014

The alcohol industry can sometimes skirt around the reason why people choose to drink. 

For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing. 

Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair. 

“Champagne is a magical wine,” he added. 

Hmm, how would the health lobby feel about that proposal? 

Sectors: Wine

NEWS

UK Food & Drink Federation attacks lack of government plan after Brexit vote

The director general of UK trade association the Food & Drink Federation (FDF) has criticised the UK government for not having a coherent plan in place in the event of a Brexit vote, following the fir...

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

NEWS

Treasury Wine Estates' The Stag - Product Launch

Treasury Wine Estates (TWE) has unveiled a new Victorian wine range as it ramps up its "regional gems" strategy announced in February....

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?