Blog: Champagne instead of anti-depressants?

James Wilmore | 5 June 2014

The alcohol industry can sometimes skirt around the reason why people choose to drink. 

For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing. 

Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair. 

“Champagne is a magical wine,” he added. 

Hmm, how would the health lobby feel about that proposal? 

Sectors: Wine

ANALYSIS

The drinks industry's gender failure - Consumer Trends

In our latest look at consumer trends in the drinks industry, Ben Cooper turns his attention to the marketing of products along gender lines and asks, why are drinks brands struggling to keep up with ...

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

ANALYSIS

E&J Gallo Winery's vineyard footprint in California - The map

Last week, E&J Gallo Winery increased its presence in its home state of California, when it lined up the acquisition of Stagecoach Vineyard in Napa Valley....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?