Blog: Champagne instead of anti-depressants?

James Wilmore | 5 June 2014

The alcohol industry can sometimes skirt around the reason why people choose to drink. 

For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing. 

Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair. 

“Champagne is a magical wine,” he added. 

Hmm, how would the health lobby feel about that proposal? 

Sectors: Wine

BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

NEWS

Prouct Launch - Pernod Ricard's GH Mumm Collection du Chef de Caves Champagne

The House of Mumm Champagne is re-releasing a limited quantity of magnums as the launch offering for its new Collection du Chef de Caves....

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?