Blog: Champagne instead of anti-depressants?
James Wilmore | 5 June 2014
The alcohol industry can sometimes skirt around the reason why people choose to drink.
For many, of course, it’s a way to relax and enjoy yourself with friends. But not everyone in the industry is so reticent about speaking out about the positive aspects of imbibing.
Indeed, Clovis Taittinger, part of the Champagne house’s family empire, thinks the problem of depression could be solved in his native country, if he was in charge. “If I was a politician I would happily put Champagne in all pharmacies... instead of anti-depressant pills,” he cheekily told me during this week’s London Wine Fair.
“Champagne is a magical wine,” he added.
Hmm, how would the health lobby feel about that proposal?
Here, courtesy of Nielsen, is a list of the top ten wine brands in the UK off-trade for the year to 11 October....
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1