Blog: Chris MercerChampagne bubbles flow for Christmas

Chris Mercer | 12 January 2010

Deep discounting has provided something of a boost to Champagne sales in the UK during the Christmas period.

The biggest retailers are reporting significant rises, following some fierce price cuts on both well-known brands and private label varieties.

Despite concern over the level of price cuts, the figures must inject a little optimism into the Champagne sector.

The next 12 months will, however, be a big test for the industry. Given the slump of 2009, and in the back-end of 2008, sales are likely to show some lift.

But, most observers expect performances at many houses to remain sluggish until at least 2011.

Chris Mercer, deputy editor. 



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