Blog: Chambord 'Rendezvous' on Orient Express

Michelle Russell | 4 July 2011

The Orient Express was this year's chosen venue for the launch of Brown-Forman's Chambord Rendezvous.

A five-course lunch, accompanied by Brown-Forman-owned Chambord and Champagne, and a trip round the beautiful British countryside set the scene for the Rendezvous venue announcement, which this year will take place on 13 September at One Mayfair, London.

Bartenders and chefs from across the UK are encouraged to enter their best creations for the annual drinks industry event, which offers a trip to Paris and the Loire Valley, where Chambord is produced, as the top prize.

The judging panel will comprise of Simon Difford, Andy Pearson, Michael Butt and Alex Turner from the Bacardi Brown-Forman training team.

The competition closes at midnight on 13 August with the website remaining open for guest list registration until 12 September.

The event will no doubt be a chance for Brown-Forman to once more showcase the black raspberry liqueur's revamped bottle design, which the firm says was inspired by market research, predominantly with bartenders in the UK and US.

Earlier this month, in the firm's full-year results, Brown-Forman said it anticipates growth from super-premium and developing brands such as Chambord Vodka. Positive talk from the group about Chambord's prospects may mean that progress is now being made from the company's shaky start to its ownership of the brand.


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