Blog: Andy MortonCarlsberg's rapid response sets the right tone

Andy Morton | 1 May 2015

Carlsberg

Carlsberg's London Tube ad

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouch.

Just days after a media stramash over a London tube ad that showed a toned model in a skimpy bikini asking “Are you beach body ready?”, Carlsberg has rolled out a parody response. Check out the picture to the right, which shows the two ads together. 

Carlsberg said: “We’ve decided to remind the public at major commuter spots across London that it’s not about the way you look, or having probably the best body this summer, its about enjoying a Carlsberg whether you’re on the beach or at your local.”

Score one for the Danish brewer.

NEWS

Drink Doctor sees Facebook posts banned in UK

UK alcohol delivery firm Drink Doctor has been told to remove Facebook posts that the country's advertising watchdog has deemed "irresponsible"....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?