Blog: Andy MortonCarlsberg's rapid response sets the right tone

Andy Morton | 1 May 2015


Carlsberg's London Tube ad

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouch.

Just days after a media stramash over a London tube ad that showed a toned model in a skimpy bikini asking “Are you beach body ready?”, Carlsberg has rolled out a parody response. Check out the picture to the right, which shows the two ads together. 

Carlsberg said: “We’ve decided to remind the public at major commuter spots across London that it’s not about the way you look, or having probably the best body this summer, its about enjoying a Carlsberg whether you’re on the beach or at your local.”

Score one for the Danish brewer.


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