Olly Wehring

Carlsberg - Keepin' it real

By: Olly Wehring - 2 March 2012 09:57

RSS Feed Follow us on twitter
Well, it probably is!

Well, it probably is!

Those of you who follow me on Twitter will have seen that I was in Copenhagen yesterday, visiting Copenhagen's headquarters for the first time. The occasion was to celebrate the start of the countdown of 100 days to this summer's UEFA Euro 2012.

Carlsberg, a headline sponsor of the soccer tournament, even wheeled out its global ambassador, Peter Schmeichel, to meet Europe's press corp.

While in Copenhagen, we were treated to a tour of the city. Not only was I very taken with the place, I was as impressed by Carlsberg's more realistic approach to advertising in its home town.

After all, it really could be the best beer in Copenhagen. Couldn't it?

Comment on this blog Email this to a friend Print this page Share this blog

View next/previous blogs

Currently reading -

Carlsberg - Keepin' it real

just-drinks tagline

Not a member? Join here