Blog: Olly WehringCarlsberg - Keepin' it real

Olly Wehring | 2 March 2012

Well, it probably is!

Well, it probably is!

Those of you who follow me on Twitter will have seen that I was in Copenhagen yesterday, visiting Copenhagen's headquarters for the first time. The occasion was to celebrate the start of the countdown of 100 days to this summer's UEFA Euro 2012.

Carlsberg, a headline sponsor of the soccer tournament, even wheeled out its global ambassador, Peter Schmeichel, to meet Europe's press corp.

While in Copenhagen, we were treated to a tour of the city. Not only was I very taken with the place, I was as impressed by Carlsberg's more realistic approach to advertising in its home town.

After all, it really could be the best beer in Copenhagen. Couldn't it?


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?