Blog: Olly WehringCarlsberg - Keepin' it real

Olly Wehring | 2 March 2012

Well, it probably is!

Well, it probably is!

Those of you who follow me on Twitter will have seen that I was in Copenhagen yesterday, visiting Copenhagen's headquarters for the first time. The occasion was to celebrate the start of the countdown of 100 days to this summer's UEFA Euro 2012.

Carlsberg, a headline sponsor of the soccer tournament, even wheeled out its global ambassador, Peter Schmeichel, to meet Europe's press corp.

While in Copenhagen, we were treated to a tour of the city. Not only was I very taken with the place, I was as impressed by Carlsberg's more realistic approach to advertising in its home town.

After all, it really could be the best beer in Copenhagen. Couldn't it?


BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?