Blog: Olly WehringCarlsberg - Keepin' it real

Olly Wehring | 2 March 2012

Well, it probably is!

Well, it probably is!

Those of you who follow me on Twitter will have seen that I was in Copenhagen yesterday, visiting Copenhagen's headquarters for the first time. The occasion was to celebrate the start of the countdown of 100 days to this summer's UEFA Euro 2012.

Carlsberg, a headline sponsor of the soccer tournament, even wheeled out its global ambassador, Peter Schmeichel, to meet Europe's press corp.

While in Copenhagen, we were treated to a tour of the city. Not only was I very taken with the place, I was as impressed by Carlsberg's more realistic approach to advertising in its home town.

After all, it really could be the best beer in Copenhagen. Couldn't it?


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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