Blog: Carlsberg, Budweiser and the FA: All's well that ends well?
Chris Mercer | 17 June 2011
Everyone has come out smelling of roses - English roses, naturally - from the sponsorship talks on English football.
There's been a bit of a brewhaha this week as Anheuser-Busch InBev and Carlsberg have exchanged blows in a publicity battle for their respective deals with the English Football Association.
From what I know, however, everyone seems pretty chuffed with the outcome.
The FA has got a much-needed shedload of cash. Carlsberg has enhanced its rights around the England national team, including, for the first time, global sponsorship rights.
Also for the first time, the brewer will have access to the face of Wayne Rooney to use in marketing as it sees fit. This is because the footballer has turned 25 years of age (insert your own joke) and so has surpassed the 'Challenge 25' threshold set down by the UK drinks industry's self-regulatory body, the Portman Group.
Anheuser-Busch InBev, meanwhile, has got its claws on the FA Cup, thus extending Budweiser's links to sport in a growing market for the beer brand.
Happily ever after? Well, perhaps not strictly everybody. The bar staff at Wembley stadium will be working overtime to switch the beer fonts.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- The just-drinks Analyst - 2017 forecasts
- The wine category in 2016 - Review of the Year IV
- The Cognac Category - Everything you need to know
- Edrington readies Americas, GTR exec switches
- Diageo Australia names new commercial head
- Diageo lines up 2017 Johnnie Walker expressions
- High-end Cognac making recovery in China - Pernod
- Drinks industry counters calls to ban alcohol ads
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends