Blog: Carlsberg, Budweiser and the FA: All's well that ends well?
Chris Mercer | 17 June 2011
Everyone has come out smelling of roses - English roses, naturally - from the sponsorship talks on English football.
There's been a bit of a brewhaha this week as Anheuser-Busch InBev and Carlsberg have exchanged blows in a publicity battle for their respective deals with the English Football Association.
From what I know, however, everyone seems pretty chuffed with the outcome.
The FA has got a much-needed shedload of cash. Carlsberg has enhanced its rights around the England national team, including, for the first time, global sponsorship rights.
Also for the first time, the brewer will have access to the face of Wayne Rooney to use in marketing as it sees fit. This is because the footballer has turned 25 years of age (insert your own joke) and so has surpassed the 'Challenge 25' threshold set down by the UK drinks industry's self-regulatory body, the Portman Group.
Anheuser-Busch InBev, meanwhile, has got its claws on the FA Cup, thus extending Budweiser's links to sport in a growing market for the beer brand.
Happily ever after? Well, perhaps not strictly everybody. The bar staff at Wembley stadium will be working overtime to switch the beer fonts.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo Australia's commercial head to step down
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Luxury and e-commerce a "natural fit" - Diageo
- Kirin lines up cans for Little Creatures beer
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends