Blog: Olly WehringCarling's online feedback - the good and the bad

Olly Wehring | 9 February 2007

Opening an online topic for discussion has its advantages and disadvantages, as I have found out to my own cost - and feelings - quite recently.

Coors Brewers, I assume, are now only too aware of this risk, having decided to open a forum for its new Carling beer advert. The ad, aired in the UK for the first time a few weeks ago, features flocks of starlings forming rather spectacular roosts in the English countryside. The Hard-Fi song ‘Living for the Weekend’ - which could easily be the ballsy brand’s anthem - plays in the background of the ad, which ends, not with the Carling name, but simply with the message ‘Belong’.

Here is some of the feedback:

Joshua: “The new advert is incredible. The music rocks as well - so does the footage.”

Karla: “Think it was ok ... quite clever idea with the ‘Belong’ theme, but a bit boring.”

Caroline: “There’s probably a lot of confused 18-year-olds hunting the supermarkets looking for ‘Belong’ and just giving up ‘cause they can’t find it!”

However, the whole thing was just plain lost on this guy who, worryingly enough, shares my name:

Ollie: “I don’t get the new advert, personally, because, I mean, what’s starlings got to do with having a bevvie? Don’t get me wrong it’s really good and all that, but I just don’t get it.”

Actually, I admit it - I wrote that last one.

The new Carling TV ad


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?