Blog: Care to see the water menu?
Michelle Russell | 1 September 2011
It thinks it's a wine list but it's not.
An LA restaurant has created a water list that could put any wine menu to shame. Yes that's right, a water list. And if you need any convincing you may want to look at the Wattwiller from France ...
"Its pedigree dates back to Roman times, with the source ultimately controlled by the monks of the Abbey of Murbach in 785 AD," reads the menu description. "With salty aftertaste, this elite water delivers terrific calcium, magnesium, sulphate, and flouride."
At US$11 for a 30cl bottle it would want to.
Although, this isn't the first restaurant to create a water list. No, indeed. Mayfair hotel Claridge's in London created a water menu in 2007, from which patrons could choose from 30 selections of bottled water imported from all over the world.
It appears there are water connoisseurs amongst us. However, I couldn't see Peckham Spring on the list.
A jug of water for Table Two please.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"