Blog: Olly WehringCaptain Morgan - Rum, not rum

Olly Wehring | 11 August 2011

I started a bit of a debate earlier today on Twitter, when I queried a category description used by Diageo in a press release.

In announcing the launch of an ad campaign for Captain Morgan, the drinks giant described the brand as being a “rum-based spirit drink”. This was news to me: I mean, I know Pernod Ricard's Malibu is not, strictly speaking, a rum. But, Captain Morgan?

Over to Diageo to explain:

'Captain Morgan Jamaican Black' is a rum – everywhere in the world.

'Captain Morgan Original Spiced Rum' is sold primarily in the US and Canada, and under US law, and rest of world, it is a rum.

'Captain Morgan Original Spiced Gold' is the name given to 'Captain Morgan Original Spiced Rum' in Europe. Under European law, it cannot be described as a rum due to the composition of the liquid – primarily the spices added to it and the ABV (35%). Therefore, in Europe, it must be described legally as “a rum-based spirit drink”.

As Diageo concluded to me: "Clear?"


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....

BLOG

The anatomy of a hangover

Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....

BLOG

No small beer for world-record breaking German waiter

How many beer mugs can one man carry? ...

just-drinks homepage



Forgot your password?