Blog: Olly WehringCampari Calendar launch

Olly Wehring | 9 October 2009

just-drinks flew into Milan yesterday afternoon before driving downtown for the annual Campari Calendar launch.

The socialites of Milan (well, I'm sure some of them have actual jobs as well...) were out in force for what is quite a notorious event in this northern Italian city.

The pinnacle of the evening was the arrival of Bond girl Olga Kurylenko, who has taken over from Jessica Alba as the model for this year's calendar. Guests queued (yes, queued), for a glimpse of the glamorous model and actress - who has been photographed for the 2010 calendar by a hotly tipped, young Italian photographer named Simone Nervi.

just-drinks responsibly sampled a range of Campari cocktails, including the Americana - reputedly President Obama's favourite drink - and a Campari mojito, which worked surprisingly well.

Campari sales, one senior company bod told us, are picking up in Italy after a few years of stagnation. The group claims to be outperforming rivals such as Pernod Ricard's pastis brands and Bacardi Martini.

Alas, today it is down to some serious business, including a financial presentation (most of which is off-record - sorry folks) and visits to the new Campari headquarters and a winery in the nearby Piedmont area.

Check back here for more later.

Chris M, Deputy Ed.


BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?