Blog: James WilmoreCameron's Smirnoff quip: A good idea?

James Wilmore | 2 October 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today (2 October).

In a counter-dig at a Russian official's reported “small island” comment about Britain last month, Cameron bragged that the world's biggest-selling vodka - Smirnoff - is actually produced in the UK. In Fife, Scotland, to be precise.

One wonders, however, how Diageo's bigwigs feel about Cameron highlighting this fact? Does the average consumer know that Smirnoff is made in Fife? Does s/he perhaps think of it as a Russian brand? (Interestingly, it was originally created in a Moscow distillery in the 1860s). 

Hugo Rifkind, a journalist for The Times, tweeted during the speech: “Suspect Smirnoff won't be too thrilled by that.” Other tweeters expressed surprise at discovering the production home of the vodka brand.

Might former CEO Paul Walsh, who is still involved with Diageo, and was, until last year, part of the Government's Business Advisory Group, be having a word with Cameron?

Sectors: Spirits

Companies: Smirnoff, Guinness, Diageo

COMMENT

Comment - Diageo Steps Up Doughty Defence of Haig Club

Predictably, the ever-vigilant UK charity Alcohol Concern has complained about the TV ad for Diageo's David Beckham-backed Scotch whisky, Haig Club. ...

BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

BLOG

Chile with Concha y Toro - Day III

A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....

just-drinks homepage



Forgot your password?