Blog: Cameron's Smirnoff quip: A good idea?

James Wilmore | 2 October 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today (2 October).

In a counter-dig at a Russian official's reported “small island” comment about Britain last month, Cameron bragged that the world's biggest-selling vodka - Smirnoff - is actually produced in the UK. In Fife, Scotland, to be precise.

One wonders, however, how Diageo's bigwigs feel about Cameron highlighting this fact? Does the average consumer know that Smirnoff is made in Fife? Does s/he perhaps think of it as a Russian brand? (Interestingly, it was originally created in a Moscow distillery in the 1860s). 

Hugo Rifkind, a journalist for The Times, tweeted during the speech: “Suspect Smirnoff won't be too thrilled by that.” Other tweeters expressed surprise at discovering the production home of the vodka brand.

Might former CEO Paul Walsh, who is still involved with Diageo, and was, until last year, part of the Government's Business Advisory Group, be having a word with Cameron?

Sectors: Spirits

Companies: Smirnoff, Guinness, Diageo


"I want people to focus on Bulldog as a brand. People don't call Jack Daniel's a whiskey" - Interview, Bulldog Gin founder & CEO, Anshuman Vohra - Part II

In the first part of just-drinks' interview with Bulldog Gin Co's founder & CEO, Anshuman Vohra, we looked at the birth and rise of the brand. In part two, Vohra considers the wider gin segment, Bulld...


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


"Genderless" drinks will drive future trends - Analysis

Experts have said drinks and brands that do not centre around one gender will drive future trends, as modern consumers look to avoid stereotypes.  ...


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?