Blog: Cameron's Smirnoff quip: A good idea?
James Wilmore | 2 October 2013
UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today (2 October).
In a counter-dig at a Russian official's reported “small island” comment about Britain last month, Cameron bragged that the world's biggest-selling vodka - Smirnoff - is actually produced in the UK. In Fife, Scotland, to be precise.
One wonders, however, how Diageo's bigwigs feel about Cameron highlighting this fact? Does the average consumer know that Smirnoff is made in Fife? Does s/he perhaps think of it as a Russian brand? (Interestingly, it was originally created in a Moscow distillery in the 1860s).
Hugo Rifkind, a journalist for The Times, tweeted during the speech: “Suspect Smirnoff won't be too thrilled by that.” Other tweeters expressed surprise at discovering the production home of the vodka brand.
Might former CEO Paul Walsh, who is still involved with Diageo, and was, until last year, part of the Government's Business Advisory Group, be having a word with Cameron?
The Scotch whisky industry has enjoyed many a boom and suffered many a bust and reports suggest Japanese whisky is following in its footsteps. ...
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Brown-Forman's Q1 Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard releases social medial guide
- Pernod Ricard "in line" after full-year results
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research