Blog: Chris MercerCameron leaps aboard the (alcohol) wagon

Chris Mercer | 16 February 2012

Ever the self-publicist, prime minister David Cameron is frightened of losing moral ground over excess drinking.

Adopting his paternal, creased-brow-'concerned' demeanor, Cameron this week stood inside a National Health Service hospital (yes, we still have them) to tell the UK that he is taking all this alcohol stuff very seriously.

From Cameron's voicemail (joke), I understand that there has been some consternation within Government about the Department of Health's hands-off approach, particularly on pricing. Banning sales below the cost of duty and VAT isn't going to do much to prices and Cameron knows it.

Therefore, the Government had better be seen to be at least thinking about doing something else. Maybe it will go further, maybe it won't. What matters right now is that everyone in Government is very concerned, very concerned indeed. 

You could read more into it, of course. For one, if higher pricing can be achieved via higher tax, who do you think will get the money? 

Second, in this week's speech, Cameron is tackling alcohol from a public order perspective. The insinuation is: 'get as pissed as a lord in your own garden, but chuck the beer cans over the fence and we'll nail you.' Or, lock you in a "drunk tank".  


BLOG

Measuring up fake wine

Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

just-drinks homepage



Forgot your password?