Blog: Chris MercerCameron leaps aboard the (alcohol) wagon

Chris Mercer | 16 February 2012

Ever the self-publicist, prime minister David Cameron is frightened of losing moral ground over excess drinking.

Adopting his paternal, creased-brow-'concerned' demeanor, Cameron this week stood inside a National Health Service hospital (yes, we still have them) to tell the UK that he is taking all this alcohol stuff very seriously.

From Cameron's voicemail (joke), I understand that there has been some consternation within Government about the Department of Health's hands-off approach, particularly on pricing. Banning sales below the cost of duty and VAT isn't going to do much to prices and Cameron knows it.

Therefore, the Government had better be seen to be at least thinking about doing something else. Maybe it will go further, maybe it won't. What matters right now is that everyone in Government is very concerned, very concerned indeed. 

You could read more into it, of course. For one, if higher pricing can be achieved via higher tax, who do you think will get the money? 

Second, in this week's speech, Cameron is tackling alcohol from a public order perspective. The insinuation is: 'get as pissed as a lord in your own garden, but chuck the beer cans over the fence and we'll nail you.' Or, lock you in a "drunk tank".  


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?