Blog: Chris Brook-CarterCall my bluff

Chris Brook-Carter | 27 July 2004

Ian Molson, an ex-board member of Molson, is apparently in talks with other international brewers, according to press reports, as part of his plan to deliver a competing C$4 bln buyout plan for the company.

Both Heineken and SABMiller have been linked to these talks.

But how seriously these rumours should be taken is debatable. "Don't believe everything you read in the press," one contact close to the situation told just-drinks today. "It is a hard sell to get anyone to buy Molson at the moment because its a huge turnaround project."

This corporate battle is fast becoming characterised by bluff and brinkmanship.

The tone has been set by claims by Coors CEO Leo Kiely that he would pull out of the current distribution deal with Molson should the Canadian brewer fall into other hands. An existing joint-venture marketing deal allows Molson to brew and sell Coors Light in Canada. Losing that deal would cost the Canadian brewer millions.

A number of analysts already believe Kiely is bluffing and his comments have sparked some great reactions in the Canadian press, particularly one article in the Globe and Mail.

Bluffing, bluffing, bluffing," said David Hartley, an analyst at First Associates Investments in Toronto.

"It's despicable," one anonymous Molson shareholder was quoted as saying. The two CEOs "are just trying to blow smoke to get it out there in the press . . . I think it's ridiculous."

They may have a point. After all, the deal has become almost as important to Coors. Coors Light holds around 8.5% of the market in Canada and the alternatives to the Molson distribution deal do not add up. The US brewer could export to Canada - an expensive option. Or, it could set up its own breweries in the country - again expensive. Or it could find another distributor - but who?


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?