Blog: Calais looking to trade white vans for wine connoisseurs
Olly Wehring | 22 November 2006
With border trade between Dover and Calais continuing its inexorable slide, some drinks retailers in the French seaside town are going for the ‘class’ factor.
But after a two-day press visit there last week, I stand to question whether the average UK punter is as classy as they would like. One of the wine merchants I visited, Calais Vins, reports to be an exception to the Calais market by posting year-on-year sales gains.
The store has gone for a range of good quality international wines, beers and spirits, ahead of quantity. Another tactic is to educate incoming customers, myself included, by setting up an in-house wine bar, or ‘coin de dégustation’.
Such an approach is a far cry from singlet-wearing Brits loading 99p Hock and 20p beer into white vans in the past, and has worked better than the path taken by the likes of Tesco, Sainsbury’s and Auchan - who seem to be languishing somewhere in between.
However, this model relies somewhat on the wine consumer veering towards expert level. And, while a segment of the UK market is certainly heading in this direction, the question of sustainability remains.
Surely it is the maturation of the UK marketplace that will dictate when the day-trippers are ready to swap Calais ‘vans’ for Calais ‘Vins’?
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Is there a future for the global beer brand?
- Can fruit cider survive UK slowdown? - Focus
- Non-Scotch Whisky Essentials, Part II
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Ex-William Grant CEO Stella David re-joins Bacardi
- Maxxium eyes US$1.4bn opportunity in UK spirits
- UK spirits producers braced for Brexit impact
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends