Blog: Olly WehringCaipirinha Facts!

Olly Wehring | 8 June 2016

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, courtesy of Gruppo Campari’s Sagatiba cachaça brand.

  • Cachaça was banned by the Portuguese on 12 June 1744 as the elite classes of Brazilian society were found to enjoy it too much for their colonial rulers liking
  • There are more than 2,000 words that refer to Brazilian distillate (‘heart-opener’ and ‘that which killed the cop’ are two of the more colourful)
  • More than 1.2bn litres of cachaça are produced annually, according to the Instituto Brasileiro de Cachaça
  • There are thought to be 40,000 producers of cachaça in Brazil according to the latest census, but only 5,000 are legally registered
  • Made from fresh sugar cane juice, cachaça can only come from Brazil (as established by federal decree) and is not to be mistaken for rum, which is made from molasses and can be made anywhere in the world (some countries such as the US still erroneously refer to it as Brazilian rum)
  • First made more than 500 years ago, cachaça pre-dates rum’s arrival by almost a century
  • Turkeys in Brazil used to be fed cachaça to make them more relaxed, making them taste better
  • Brazil’s national cocktail, the caipirinha, is one of the simplest to make: Muddle one lime (quartered) and 3 teaspoons of sugar in a glass. Add 6cl of cachaça and ice
  • The literal translation of caipirinha is ‘little peasant girl’, but the origins of its creation have numerous stories including: created to help alleviate the symptoms and spread of cholera; a concoction of the tragic Spanish princess of the Portuguese empire, Carlota Joaquina, and an actor who played Sherlock Holmes dreamt it up
  • The first account from Joao Pinto Gomes Lamego in 1859 seems the most likely, when the drink was mixed then consumed instead of contaminated water

Sectors: Spirits

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

NEWS

Rossi D'Asiago extends Antica Sambuca Classic to include 5cl pack

Rossi D'Asiago has added a 5cl version of its Antica Sambuca Classic to the brand's offering, as it looks to boost sales in the Global Travel Retail channel....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?