Blog: Lucy Britner"Buy a Mountain Dew and enjoy it"

Lucy Britner | 30 September 2016

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand. It is company CEO Indra Nooyi's response to an analyst who asked for a comment on the competition from Monster's new Mutant variant.

Earlier this year, Monster unveiled its latest NPD - Mutant and Hydro. In a note that followed the news, SIG analyst Pablo Zuanic said the launches were a "concerted effort to compete directly with PepsiCo's Mountain Dew brand". 

And on a post year-to-date results call yesterday, Jefferies analyst Kevin Grundy wanted to know what Nooyi was planning to do about the competition. 

The CEO, however, wasn't flustered. 

"In terms of Monster and Mutant, hey, there can only be one Mountain Dew," she said. "And we’re focused on growing Mountain Dew. And if I were you, I’d go buy a Mountain Dew and enjoy it."

Bottoms up, Kevin. 

Monster NPD set to do battle with PepsiCo's Mountain Dew - Analysis

Sectors: Soft drinks, Water

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?