Blog: "But Coke said I could, Ref"
Olly Wehring | 19 April 2010
The Coca-Cola Co has started up its engine for this year's FIFA World Cup tournament in South Africa today, with the launch of the first global TV ad for its namesake brand.
Hats off to the company, it certainly is a rousing advert, with 15 (I've counted) different on-pitch goal celebrations.
In September last year, you may recall, I was lucky enough to visit FIFA's headquarters in Zurich, and hear Coca-Cola's CEO, Muhtar Kent, detail the company's plans in the run-up to – and during - the tournament.
For every goal scored during the tournament and celebrated with a dance, Kent said at the time, Coca-Cola will make a donation to its 'Water for Schools' effort that helps provide schools with access to safe drinking water.
But will this charitable incentive push players to breach the rules? Surely the celebration in the ad when a player uses the corner flag as a microphone deserves a yellow card, for “unsporting behaviour, e.g. extravagant celebrations”?
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
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