Blog: "But Coke said I could, Ref"
Olly Wehring | 19 April 2010
The Coca-Cola Co has started up its engine for this year's FIFA World Cup tournament in South Africa today, with the launch of the first global TV ad for its namesake brand.
Hats off to the company, it certainly is a rousing advert, with 15 (I've counted) different on-pitch goal celebrations.
In September last year, you may recall, I was lucky enough to visit FIFA's headquarters in Zurich, and hear Coca-Cola's CEO, Muhtar Kent, detail the company's plans in the run-up to – and during - the tournament.
For every goal scored during the tournament and celebrated with a dance, Kent said at the time, Coca-Cola will make a donation to its 'Water for Schools' effort that helps provide schools with access to safe drinking water.
But will this charitable incentive push players to breach the rules? Surely the celebration in the ad when a player uses the corner flag as a microphone deserves a yellow card, for “unsporting behaviour, e.g. extravagant celebrations”?
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- Sustainability in Spirits - Part I
- SABMiller spurned by Heineken: The start of the en
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller