Blog: Budweiser storm brewing over USA, Belgium World Cup battle
James Wilmore | 1 July 2014
The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.
But, what should patriotic Americans be drinking?
The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that A-B accepted a US$52bn offer from the Belgium firm.
For the InBev folk, it must be a tricky one. In their hearts, they will most likely want Belgium to win. But their heads will no doubt be saying USA, as sales of Budweiser should get a boost if Jurgen Klinsmann's side progresses.
Assuming, that is, the Twitterati quietens down over who owns the brand.
Sectors: Beer & cider
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
Thailand has scrapped a proposal to ban alcohol sales over the New Year and Thai New Year celebrations, according to local reports....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
The UK alcoholic drinks industry has delivered on an alcohol-unit reduction pledge two years early, according to a new report. ...
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part I
- Review of the Year 2014 - Part IV: Spirits
- Coca-Cola to get boost from Monster in China
- CCE shows faith in Coca-Cola Life with full launch
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- United Spirits bids for distribution deal approval
- SWA eyes London boost with new office
- Diageo ups focus on China with Mortlach roll-out
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- just-drinks on-trend: Craft beer - fortunes and future
- Global market review of non-Scotch whiskies – forecasts to 2018