Blog: James WilmoreBudweiser storm brewing over USA, Belgium World Cup battle

James Wilmore | 1 July 2014

The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.

But, what should patriotic Americans be drinking? 

The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that  A-B accepted a US$52bn offer from the Belgium firm

"If you see anyone drinking a Budweiser today, make sure to throw it in their face. Anheuser-Busch is owned by InBev, a Belgian company.

Sectors: Beer & cider

BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....

COMMENT

Editor's Viewpoint - When the Drink is Not the Ad

I must be getting soft in my old age, but there are two drinks marketing campaigns that have recently launched, which have resonated particularly well with me. The one thing they have in common is tha...

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

NEWS

Britvic targets alcohol market with syrup mixers

Britvic is to launch a range of mixers for alcohol as it looks to expand diluting opportunities beyond water....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?