Blog: Budweiser storm brewing over USA, Belgium World Cup battle
James Wilmore | 1 July 2014
The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.
But, what should patriotic Americans be drinking?
The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that A-B accepted a US$52bn offer from the Belgium firm.
For the InBev folk, it must be a tricky one. In their hearts, they will most likely want Belgium to win. But their heads will no doubt be saying USA, as sales of Budweiser should get a boost if Jurgen Klinsmann's side progresses.
Assuming, that is, the Twitterati quietens down over who owns the brand.
Sectors: Beer & cider
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- Diageo takes Haig Club to Singapore airport