Blog: Budweiser storm brewing over USA, Belgium World Cup battle
James Wilmore | 1 July 2014
The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.
But, what should patriotic Americans be drinking?
The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that A-B accepted a US$52bn offer from the Belgium firm.
For the InBev folk, it must be a tricky one. In their hearts, they will most likely want Belgium to win. But their heads will no doubt be saying USA, as sales of Budweiser should get a boost if Jurgen Klinsmann's side progresses.
Assuming, that is, the Twitterati quietens down over who owns the brand.
Sectors: Beer & cider
just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery