Blog: Budweiser storm brewing over USA, Belgium World Cup battle

James Wilmore | 1 July 2014

The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.

But, what should patriotic Americans be drinking? 

The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that  A-B accepted a US$52bn offer from the Belgium firm

"If you see anyone drinking a Budweiser today, make sure to throw it in their face. Anheuser-Busch is owned by InBev, a Belgian company.

Sectors: Beer & cider


Climate change talks highlight drinks industry's cooperation efforts - Sustainability Spotlight

As world leaders convene in Paris this week for the COP 21 climate change conference, the value of consensus, cooperation and collaboration in the face of the climate change challenge - and the threat...


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?