Blog: Budweiser storm brewing over USA, Belgium World Cup battle
James Wilmore | 1 July 2014
The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.
But, what should patriotic Americans be drinking?
The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that A-B accepted a US$52bn offer from the Belgium firm.
For the InBev folk, it must be a tricky one. In their hearts, they will most likely want Belgium to win. But their heads will no doubt be saying USA, as sales of Budweiser should get a boost if Jurgen Klinsmann's side progresses.
Assuming, that is, the Twitterati quietens down over who owns the brand.
Sectors: Beer & cider
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
The Isle of Arran Brewery has said its beers will be available to US wholesalers from next year after establishing its own US import company. ...
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
India's beer industry has called on the government to end laws that tax the category at the same rate as spirits, according to a report. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"