Blog: Budweiser storm brewing over USA, Belgium World Cup battle

James Wilmore | 1 July 2014

The FIFA World Cup has thrown up plenty of intriguing battles, and tonight's last 16 encounter between the USA and Belgium is no exception.

But, what should patriotic Americans be drinking? 

The obvious choice would be to "grab a Bud" as the expression goes. However, clued-up Twitter users have already spotted a flaw. Since 2008, Budweiser's parent, Anheuser-Busch, has been owned by InBev, based in Leuven, Belgium. It's almost exactly five years ago that  A-B accepted a US$52bn offer from the Belgium firm

"If you see anyone drinking a Budweiser today, make sure to throw it in their face. Anheuser-Busch is owned by InBev, a Belgian company.

Sectors: Beer & cider


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Genderless" drinks will drive future trends - Analysis

Experts have said drinks and brands that do not centre around one gender will drive future trends, as modern consumers look to avoid stereotypes.  ...


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?