Blog: Andy MortonBroccoli haters enjoy fruits of smoothie-makers' labour

Andy Morton | 27 February 2013

Vegetable smoothies are nothing new - Jennifer Aniston, for one, has been drinking them for some time, while teen band One Direction, for another, reportedly use them to fight off spots

But last week, independent smoothie maker Savse launched its vegetable-and-fruit concoctions in the UK while yesterday (26 February) US healthy-eating franchise Tropical Smoothie Cafe unveiled its own line of vegetable smoothies with a fruity twist.

I sense a trend.

Savse told me that the fruit sweetens the more bitter vegetable edge and swears that most people who buy its broccoli smoothie can't taste the broccoli. The company is marketing it at parents looking to smuggle veggies into their children's diets, but it's also supposedly a hit with athletes looking for some tasty nutrition.

So, will others dare follow the smoothie lead? Campbells already has its on-trade V8 line while, in China, convenience stores carry a good selection of locally-made, and heavily-sweetened, fruit-and-vegetable RTD juices. As obesity issues increasingly influence consumer choice, how long will it be before we see more broccoli and berry fusions?


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....

BLOG

Smile, you're part of the "emotional contagion" industry

It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...

BLOG

Starbucks' new craft - beer-flavoured coffee

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....

just-drinks homepage



Forgot your password?