Blog: Broccoli haters enjoy fruits of smoothie-makers' labour
Andy Morton | 27 February 2013
But last week, independent smoothie maker Savse launched its vegetable-and-fruit concoctions in the UK while yesterday (26 February) US healthy-eating franchise Tropical Smoothie Cafe unveiled its own line of vegetable smoothies with a fruity twist.
I sense a trend.
Savse told me that the fruit sweetens the more bitter vegetable edge and swears that most people who buy its broccoli smoothie can't taste the broccoli. The company is marketing it at parents looking to smuggle veggies into their children's diets, but it's also supposedly a hit with athletes looking for some tasty nutrition.
So, will others dare follow the smoothie lead? Campbells already has its on-trade V8 line while, in China, convenience stores carry a good selection of locally-made, and heavily-sweetened, fruit-and-vegetable RTD juices. As obesity issues increasingly influence consumer choice, how long will it be before we see more broccoli and berry fusions?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Analysis - Remy's Cognac "dead-cat bounce"
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- United Spirits sees Q1 net loss
- Pernod Ricard sees sales lift in Q1