Blog: BrewDog serves beer in stuffed animals - Of course they do
Chris Mercer | 22 July 2010
BrewDog's The End of History beer
BrewDog's latest publicity stunt has seen the brewer combine the arts of beer production and taxidermy.
BrewDog has created a 55% abv beer and released 12 bottles that have been placed inside stuffed animals - to be precise, seven dead stoats, four squirrels and a hare.
This is probably the most bizarre press release I have dealt with at just-drinks.
In a typically provocative and ridiculous statement, BrewDog said the beer has been called "The End of History" in a nod to philosopher Francis Fukuyama - "implying this is to beer what democracy is to history". Sure.
"This is the beer to end all beers," declared BrewDog co-founder James Watt. "It’s an audacious blend of eccentricity, artistry and rebellion."
Stuffing beer bottles into dead animals isn't rebellious, James, it's just weird.
BrewDog's founders are so keen to be known as industry mavericks that they seem to have lost their grip on reality. However, I'm sure that my opinion is only a result of my failure to understand the nuances.
Judge for yourself, if you've a spare GBP500 (US$757) under the bed.
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- Can the New World Learn a Lesson from the Old?
- Diageo's Special Releases 2014
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch