Blog: Andy MortonBrewDog leashed? Not yet

Andy Morton | 3 September 2014

In the past year, BrewDog, the self-styled “punk” brewer from Scotland, has picked fights with the Portman Group, the English language and Vladimir Putin.

But in an interview with the London Times on Monday, the brewer's co-founder James Watt suggested he was ready to rein in his company's wilder impulses, in particular its naked contempt for mainstream lagers.

“We’ve more than made our point about our disdain for industrial beers and big breweries, and there’s only so long we can play that card,” Watt was reported as saying. 

But old habits die hard.

A press release this week on BrewDog's latest beer launch, a lager, quotes Watt as saying: “For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance.”

Looks like BrewDog has not yet lost its bark.

Sectors: Beer & cider

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?