Blog: Andy MortonBrewDog leashed? Not yet

Andy Morton | 3 September 2014

In the past year, BrewDog, the self-styled “punk” brewer from Scotland, has picked fights with the Portman Group, the English language and Vladimir Putin.

But in an interview with the London Times on Monday, the brewer's co-founder James Watt suggested he was ready to rein in his company's wilder impulses, in particular its naked contempt for mainstream lagers.

“We’ve more than made our point about our disdain for industrial beers and big breweries, and there’s only so long we can play that card,” Watt was reported as saying. 

But old habits die hard.

A press release this week on BrewDog's latest beer launch, a lager, quotes Watt as saying: “For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance.”

Looks like BrewDog has not yet lost its bark.

Sectors: Beer & cider


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


MillerCoors brings back 'Steinie' for Miller Lite

MillerCoors is releasing a retro bottle for its Miller Lite brand in the US in the run-up to Christmas....


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


Asahi extends 66cl Asahi Super Dry in UK

Asahi has identified a "large format sharing bottle" market in the UK for its Asahi Super Dry lager brand....


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?