Blog: Andy MortonBrewDog leashed? Not yet

Andy Morton | 3 September 2014

In the past year, BrewDog, the self-styled “punk” brewer from Scotland, has picked fights with the Portman Group, the English language and Vladimir Putin.

But in an interview with the London Times on Monday, the brewer's co-founder James Watt suggested he was ready to rein in his company's wilder impulses, in particular its naked contempt for mainstream lagers.

“We’ve more than made our point about our disdain for industrial beers and big breweries, and there’s only so long we can play that card,” Watt was reported as saying. 

But old habits die hard.

A press release this week on BrewDog's latest beer launch, a lager, quotes Watt as saying: “For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance.”

Looks like BrewDog has not yet lost its bark.

Sectors: Beer & cider

BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

BLOG

Chile with Concha y Toro - Day III

A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....

just-drinks homepage



Forgot your password?