Blog: Brand new
Chris Brook-Carter | 8 September 2003
See our news section for an image of the latest design.
As for the just-drinks jury - well it's still out.
Personally I liked the "old" design (in fact its less than five years old). Crisp, clear and understated, it had a timeless appeal that I thought reflected its world leading position.
The new design is a bold attempt to be contemporary and is clearly aimed at the clubbing classes. However, in seeking to be contemporary Diageo has run the risk of cheapening its image and while it may look great on the RTDs when they are re-launched in the same style next year, it may quickly look dated on the parent product.
That said, according to Diageo, 75% of those tested in market research preferred the new design. And indeed that was the ratio that favoured new over old in a quick straw poll here in the office.
So what do I know?
If you have any thoughts let us know by emailing: email@example.com
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- Irish whiskey eyes a slice of Scotch's global pie
- Whisk(e)y leads vodka in US, but for how long?
- Comment - Heineken's 'No' Cuts SABMiller Options
- SABMiller spurned by Heineken: The start of the en
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch
- Diageo's Special Releases 2014