Blog: Brakspear: Tuesday's not taxing
Olly Wehring | 16 February 2012
A quick heads-up, dear reader: I won't be at the coalface this coming Tuesday. No, I shall be in lovely, leafy Henley-on-Thames.
Ten pubs operated by Brakspear in Henley, which is about 30 miles west of London, are staging a ‘Tax-Free Beer Day’ on Tuesday. From opening the doors to last orders, the pubs will be selling pints of Brakspear Bitter for GBP2.00 (US$3.14) each.
“Beer duty, VAT (value added tax) and other taxes together add around GBP1.30 to a pint of beer (based on a price of GBP3.10), turning what should be one of life’s affordable pleasures into an irregular treat for many people and contributing to pub closures,” the company said.
I can see this kind form of protest catching on, you know.
So, on Tuesday, if anyone needs me, I’ll be in one of these.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport