Blog: Brakspear: Tuesday's not taxing
Olly Wehring | 16 February 2012
A quick heads-up, dear reader: I won't be at the coalface this coming Tuesday. No, I shall be in lovely, leafy Henley-on-Thames.
Ten pubs operated by Brakspear in Henley, which is about 30 miles west of London, are staging a ‘Tax-Free Beer Day’ on Tuesday. From opening the doors to last orders, the pubs will be selling pints of Brakspear Bitter for GBP2.00 (US$3.14) each.
“Beer duty, VAT (value added tax) and other taxes together add around GBP1.30 to a pint of beer (based on a price of GBP3.10), turning what should be one of life’s affordable pleasures into an irregular treat for many people and contributing to pub closures,” the company said.
I can see this kind form of protest catching on, you know.
So, on Tuesday, if anyone needs me, I’ll be in one of these.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"