Blog: Bowmore a smash hit in royal ship launch
Andy Morton | 4 July 2014
Part of a sainted tradition or a waste of a perfectly good whisky?
That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland earlier today (4 July). The Queen Elizabeth, the first of two ships named after the UK's reigning monarch, was christened on the banks of the River Forth with the ceremonial smashing of a bottle of alcohol. Except, because of the location, the usual Champagne was switched to a GBP33 (US$56) bottle of Bowmore, owned by Suntory subsidiary Morrison Bowmore.
The choice of dram was particularly apt, as the Queen's only visit thus far to a whisky distillery was to Bowmore's Islay home in 1980, something which Morrison Bowmore was keen to recall.
Distillery head Mike Keiller said: “We wouldn’t generally recommend smashing a bottle of Bowmore, but given our special relationship with Her Majesty, we were delighted to make an exception on this occasion.”
It's not the first time this year the UK's royals have been photographed near a whisky bottle. In May, the Duke and Duchess of Cambridge took their son George to Edrington's Glenturret distillery in Perthshire.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Spencerfield Spirit Co has added another flavour to its Edinburgh Gin liqueur range....
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Analysis - Remy's Cognac "dead-cat bounce"
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- United Spirits sees Q1 net loss
- Pernod Ricard sees sales lift in Q1