Blog: Andy MortonBowmore a smash hit in royal ship launch

Andy Morton | 4 July 2014

Part of a sainted tradition or a waste of a perfectly good whisky?

That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland earlier today (4 July). The Queen Elizabeth, the first of two ships named after the UK's reigning monarch, was christened on the banks of the River Forth with the ceremonial smashing of a bottle of alcohol. Except, because of the location, the usual Champagne was switched to a GBP33 (US$56) bottle of Bowmore, owned by Suntory subsidiary Morrison Bowmore.

The choice of dram was particularly apt, as the Queen's only visit thus far to a whisky distillery was to Bowmore's Islay home in 1980, something which Morrison Bowmore was keen to recall.

Distillery head Mike Keiller said: “We wouldn’t generally recommend smashing a bottle of Bowmore, but given our special relationship with Her Majesty, we were delighted to make an exception on this occasion.”

It's not the first time this year the UK's royals have been photographed near a whisky bottle. In May, the Duke and Duchess of Cambridge took their son George to Edrington's Glenturret distillery in Perthshire.

Sectors: Spirits

Companies: Morrison Bowmore, Edrington

BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

NEWS

Pernod Ricard's Beefeater Burrough’s Reserve Edition 2 - Product Launch

Pernod Ricard's Beefeater Burrough's Reserve Edition 2...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

NEWS

Highfern's Angels’ Nectar Blended Malt Scotch Whisky Rich Peat Edition - Product Launch

Highfern has added a heavily-peated expression to its Angels' Nectar blended Scotch brand....

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?