Blog: Andy MortonBowmore a smash hit in royal ship launch

Andy Morton | 4 July 2014

Part of a sainted tradition or a waste of a perfectly good whisky?

That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland earlier today (4 July). The Queen Elizabeth, the first of two ships named after the UK's reigning monarch, was christened on the banks of the River Forth with the ceremonial smashing of a bottle of alcohol. Except, because of the location, the usual Champagne was switched to a GBP33 (US$56) bottle of Bowmore, owned by Suntory subsidiary Morrison Bowmore.

The choice of dram was particularly apt, as the Queen's only visit thus far to a whisky distillery was to Bowmore's Islay home in 1980, something which Morrison Bowmore was keen to recall.

Distillery head Mike Keiller said: “We wouldn’t generally recommend smashing a bottle of Bowmore, but given our special relationship with Her Majesty, we were delighted to make an exception on this occasion.”

It's not the first time this year the UK's royals have been photographed near a whisky bottle. In May, the Duke and Duchess of Cambridge took their son George to Edrington's Glenturret distillery in Perthshire.

Sectors: Spirits

Companies: Morrison Bowmore, Edrington


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