Blog: Bowled over
Chris Brook-Carter | 1 October 2003
According to Tesco, which will be stocking the wine on its website, "producing wine is a fast growing trend among wine-loving celebrities." Amazingly it appears that buying the stuff is also a fast growing trend - Cliff Richard's wine brand is still Tesco's fastest ever seller.
I can remember finding Paul Newman's face staring back at me from a bottle of salad dressing rather an odd experience when I was a child. However, I suppose his Hollywood sex-symbol status was an ideal marketing tool for those aiming at the housewife market.
But quite who is persuaded to buy wine by the mugs of Shane Warne or Olivia Newton-John, let alone Botham and Willis is, I will admit, a mystery to me.
And if you were in any doubt about the nature of this whole project, I give you David Clements of Tesco.com, whose quote in the press release sums up this sorry affair.
"We were hit for six when we heard that Botham and Willis - once the scourge of the Aussies - had produced a range of Australian wines, but when we tried them we were bowled over."
On top of this, the owners have seen fit to abbreviate Botham Merrill Willis Wines to BMW - pure class.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Diageo's future brighter than present suggests
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Smirnoff Ice gets India launch
- Pernod Ricard sees sales lift in Q1