Blog: Bowled over
Chris Brook-Carter | 1 October 2003
According to Tesco, which will be stocking the wine on its website, "producing wine is a fast growing trend among wine-loving celebrities." Amazingly it appears that buying the stuff is also a fast growing trend - Cliff Richard's wine brand is still Tesco's fastest ever seller.
I can remember finding Paul Newman's face staring back at me from a bottle of salad dressing rather an odd experience when I was a child. However, I suppose his Hollywood sex-symbol status was an ideal marketing tool for those aiming at the housewife market.
But quite who is persuaded to buy wine by the mugs of Shane Warne or Olivia Newton-John, let alone Botham and Willis is, I will admit, a mystery to me.
And if you were in any doubt about the nature of this whole project, I give you David Clements of Tesco.com, whose quote in the press release sums up this sorry affair.
"We were hit for six when we heard that Botham and Willis - once the scourge of the Aussies - had produced a range of Australian wines, but when we tried them we were bowled over."
On top of this, the owners have seen fit to abbreviate Botham Merrill Willis Wines to BMW - pure class.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
- Diageo Q4 & FY - Preview
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- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Diageo, Heineken end South Africa, Namibia JV
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- Pernod launches pomegranate whisky drink
- Global gin insights - market data, product innovation and consumer trends research
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