Blog: Olly WehringBottled Water - lies, damned lies?

Olly Wehring | 29 July 2009

The trials and tribulations facing the bottled water industry have been well-documented of late. The most recent example comes from Australia, where, earlier this month, the government departments of New South Wales were banned from buying bottled water.

A worse example, in the US this time, has come to light this week, with anti-bottled water group Tappening launching a campaign accusing the industry of out-and-out lying in its marketing.

“Puffery is one thing, but some advertising is simply lies,” said Tappening co-founder, Mark DiMassimo. “We’re not just admitting it up front (in the new campaign), we’re bragging about it.”

The campaign will include a website where anyone can go to 'start their own lie', and can view or download a series of four ads, one of which is pictured below.

The other three ads claim that bottled water makes acid rain fall on playgrounds, is the primary cause of restless leg syndrome, and causes blindness in puppies.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?