Blog: Bottled Water - lies, damned lies?
Olly Wehring | 29 July 2009
The trials and tribulations facing the bottled water industry have been well-documented of late. The most recent example comes from Australia, where, earlier this month, the government departments of New South Wales were banned from buying bottled water.
A worse example, in the US this time, has come to light this week, with anti-bottled water group Tappening launching a campaign accusing the industry of out-and-out lying in its marketing.
“Puffery is one thing, but some advertising is simply lies,” said Tappening co-founder, Mark DiMassimo. “We’re not just admitting it up front (in the new campaign), we’re bragging about it.”
The campaign will include a website where anyone can go to 'start their own lie', and can view or download a series of four ads, one of which is pictured below.
The other three ads claim that bottled water makes acid rain fall on playgrounds, is the primary cause of restless leg syndrome, and causes blindness in puppies.
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