Chris Mercer

Boston Beer's Jim Koch in his own words

By: Chris Mercer - 8 September 2010 19:39

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Boston Beer founder Jim Koch has never been one to shy away from colourful comments, which always makes life easier for us media types. Here is a blog dedicated to Koch quotes from his performance at this week's Barclay's Back-To-School conference.

On beer in general: "My rule is always one beer an hour. Men who drink two beers a day will live several years longer than those who don't. God punishes [non-drinkers] by giving them early mortality."

On beer industry terms: "The cheapest beer in the bar is called premium, don't ask me why."

On why Boston Beer keeps a tight reign on costs: "I'm the owner who's there every day and it's my money, and i don't like to see it wasted."

And, on the company's focus on long-term growth: "We don't necessarily worry about quarter-to-quarter results because nobody can fire me. I'm not going away."

On the growing popularity of craft beer: "You may be witnessing the leading edge of a paradigm shift at the high end of the US beer business."

On the prospect of Anheuser-Busch InBev and PepsiCo agreeing a distribution tie-up, or perhaps even a full-on merger. "It's an earthshaking event depending on what happens. Cataclysmic. It's one of those asteroid-hitting-the-earth kind of scenarios and there are fundamental issues with it in that wholesalers are very politically powerful and they could prevent A-B InBev taking advantage of [efficiencies]. Small brewers would suport the wholesalers in that effort."

But, on A-B InBev's general quest for efficiencies in the US beer market: "God love 'em and good luck."

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