Blog: Chris MercerBoston Beer's Jim Koch in his own words

Chris Mercer | 8 September 2010

Boston Beer founder Jim Koch has never been one to shy away from colourful comments, which always makes life easier for us media types. Here is a blog dedicated to Koch quotes from his performance at this week's Barclay's Back-To-School conference.

On beer in general: "My rule is always one beer an hour. Men who drink two beers a day will live several years longer than those who don't. God punishes [non-drinkers] by giving them early mortality."

On beer industry terms: "The cheapest beer in the bar is called premium, don't ask me why."

On why Boston Beer keeps a tight reign on costs: "I'm the owner who's there every day and it's my money, and i don't like to see it wasted."

And, on the company's focus on long-term growth: "We don't necessarily worry about quarter-to-quarter results because nobody can fire me. I'm not going away."

On the growing popularity of craft beer: "You may be witnessing the leading edge of a paradigm shift at the high end of the US beer business."

On the prospect of Anheuser-Busch InBev and PepsiCo agreeing a distribution tie-up, or perhaps even a full-on merger. "It's an earthshaking event depending on what happens. Cataclysmic. It's one of those asteroid-hitting-the-earth kind of scenarios and there are fundamental issues with it in that wholesalers are very politically powerful and they could prevent A-B InBev taking advantage of [efficiencies]. Small brewers would suport the wholesalers in that effort."

But, on A-B InBev's general quest for efficiencies in the US beer market: "God love 'em and good luck."


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

just-drinks homepage



Forgot your password?