Blog: Boston Beer's Jim Koch in his own words
Chris Mercer | 8 September 2010
Boston Beer founder Jim Koch has never been one to shy away from colourful comments, which always makes life easier for us media types. Here is a blog dedicated to Koch quotes from his performance at this week's Barclay's Back-To-School conference.
On beer in general: "My rule is always one beer an hour. Men who drink two beers a day will live several years longer than those who don't. God punishes [non-drinkers] by giving them early mortality."
On beer industry terms: "The cheapest beer in the bar is called premium, don't ask me why."
On why Boston Beer keeps a tight reign on costs: "I'm the owner who's there every day and it's my money, and i don't like to see it wasted."
And, on the company's focus on long-term growth: "We don't necessarily worry about quarter-to-quarter results because nobody can fire me. I'm not going away."
On the growing popularity of craft beer: "You may be witnessing the leading edge of a paradigm shift at the high end of the US beer business."
On the prospect of Anheuser-Busch InBev and PepsiCo agreeing a distribution tie-up, or perhaps even a full-on merger. "It's an earthshaking event depending on what happens. Cataclysmic. It's one of those asteroid-hitting-the-earth kind of scenarios and there are fundamental issues with it in that wholesalers are very politically powerful and they could prevent A-B InBev taking advantage of [efficiencies]. Small brewers would suport the wholesalers in that effort."
But, on A-B InBev's general quest for efficiencies in the US beer market: "God love 'em and good luck."
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
- Aus wine industry pays price for past failures
- Six key trends for alcoholic drinks in 2016
- What's in store for Super Bowl 50 - Focus
- Ten things to know about spirits in the US
- Will value-sharing in Travel Retail become reality
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Diageo completes wine category exit in US
- Diageo's Oban Little Bay single malt Scotch - NPD
- Diageo nears wine exit with Acacia sale to Peju
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research