Blog: Boston Beer's Jim Koch in his own words
Chris Mercer | 8 September 2010
Boston Beer founder Jim Koch has never been one to shy away from colourful comments, which always makes life easier for us media types. Here is a blog dedicated to Koch quotes from his performance at this week's Barclay's Back-To-School conference.
On beer in general: "My rule is always one beer an hour. Men who drink two beers a day will live several years longer than those who don't. God punishes [non-drinkers] by giving them early mortality."
On beer industry terms: "The cheapest beer in the bar is called premium, don't ask me why."
On why Boston Beer keeps a tight reign on costs: "I'm the owner who's there every day and it's my money, and i don't like to see it wasted."
And, on the company's focus on long-term growth: "We don't necessarily worry about quarter-to-quarter results because nobody can fire me. I'm not going away."
On the growing popularity of craft beer: "You may be witnessing the leading edge of a paradigm shift at the high end of the US beer business."
On the prospect of Anheuser-Busch InBev and PepsiCo agreeing a distribution tie-up, or perhaps even a full-on merger. "It's an earthshaking event depending on what happens. Cataclysmic. It's one of those asteroid-hitting-the-earth kind of scenarios and there are fundamental issues with it in that wholesalers are very politically powerful and they could prevent A-B InBev taking advantage of [efficiencies]. Small brewers would suport the wholesalers in that effort."
But, on A-B InBev's general quest for efficiencies in the US beer market: "God love 'em and good luck."
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
- Can craft breweries compete in lager arena?
- Wine consumption and its health effects
- The Coca-Cola Co's Q2/H1 2016 results - Preview
- A Wild Geese, Pernod Ricard conspiracy theory?
- Remy Cointreau's Q1 performance by brand, region
- Diageo names new TR head as Doug Bagley exits
- AB InBev seeks single buyer for European beers
- Diageo appoints new Smirnoff head
- Gruppo Campari trials Negroni pre-mix
- Scotch drop hits Edrington as FY profits fall
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends