Blog: Andy MortonBoston Beer Co "just plain ugly" for TV money man

Andy Morton | 9 May 2016

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.

In the spotlight were Constellation Brands, Molson Coors, Anheuser Busch InBev and Boston Beer Co - all three big hitters in the mainstream channel plus the king of craft.

In the end, Cramer plumped for Constellation, hardly a surprise considering the company's Mexican beer portfolio is on a roll and driving big profits and sales gains at the company.

But he had some harsh words for Boston Beer, which has seen its share price plummet as sales and volumes shrink through increased craft competition.

“Boston Beer?”, Cramer said. “It's just plain ugly.”

George Clooney is about to play Cramer - or a least a fictionalised version of Cramer - in a new movie that depicts a stock-market victim take the host of a Mad Money-style show hostage live on air.

Let's hope for Cramer's sake it doesn't give Boston Beer's management any ideas.

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?