Blog: Boston Beer Co "just plain ugly" for TV money man
Andy Morton | 9 May 2016
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.
In the spotlight were Constellation Brands, Molson Coors, Anheuser Busch InBev and Boston Beer Co - all three big hitters in the mainstream channel plus the king of craft.
In the end, Cramer plumped for Constellation, hardly a surprise considering the company's Mexican beer portfolio is on a roll and driving big profits and sales gains at the company.
But he had some harsh words for Boston Beer, which has seen its share price plummet as sales and volumes shrink through increased craft competition.
“Boston Beer?”, Cramer said. “It's just plain ugly.”
George Clooney is about to play Cramer - or a least a fictionalised version of Cramer - in a new movie that depicts a stock-market victim take the host of a Mad Money-style show hostage live on air.
Let's hope for Cramer's sake it doesn't give Boston Beer's management any ideas.
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