Blog: Boston Beer Co "just plain ugly" for TV money man
Andy Morton | 9 May 2016
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.
In the spotlight were Constellation Brands, Molson Coors, Anheuser Busch InBev and Boston Beer Co - all three big hitters in the mainstream channel plus the king of craft.
In the end, Cramer plumped for Constellation, hardly a surprise considering the company's Mexican beer portfolio is on a roll and driving big profits and sales gains at the company.
But he had some harsh words for Boston Beer, which has seen its share price plummet as sales and volumes shrink through increased craft competition.
“Boston Beer?”, Cramer said. “It's just plain ugly.”
George Clooney is about to play Cramer - or a least a fictionalised version of Cramer - in a new movie that depicts a stock-market victim take the host of a Mad Money-style show hostage live on air.
Let's hope for Cramer's sake it doesn't give Boston Beer's management any ideas.
just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row
- Sazerac poaches ex-Diageo government director