Blog: Olly WehringBoston Beer boo-boo with Sam Adams attack

Olly Wehring | 12 November 2007

The Boston Beer Company, brewer of Samuel Adams Boston Lager, has apologised to a mayoral candidate in Portland, Oregon, over the use of his own name in political campaigns. The problem? He’s called Sam Adams.

The brewer threatened legal action against a radio station for supposedly unlawfully using the name Sam Adams in Internet addresses the broadcaster had registered on the candidate’s behalf.

NewsRadio 1190 KEX and Mr Adams were sent letters ordering them to stop using the domain names mayorsamadams.com, and samadamsformayor.com.

However, Boston Beer followed the notifications with another letter, in which the brewer said: “We wish we had learned a little more about Portland’s race for mayor before sending out that initial letter, and for that we apologise.”

The radio station has auctioned Boston Beer’s initial letter, raising almost US$1,500 for charity.


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