Blog: Olly WehringBoston Beer boo-boo with Sam Adams attack

Olly Wehring | 12 November 2007

The Boston Beer Company, brewer of Samuel Adams Boston Lager, has apologised to a mayoral candidate in Portland, Oregon, over the use of his own name in political campaigns. The problem? He’s called Sam Adams.

The brewer threatened legal action against a radio station for supposedly unlawfully using the name Sam Adams in Internet addresses the broadcaster had registered on the candidate’s behalf.

NewsRadio 1190 KEX and Mr Adams were sent letters ordering them to stop using the domain names mayorsamadams.com, and samadamsformayor.com.

However, Boston Beer followed the notifications with another letter, in which the brewer said: “We wish we had learned a little more about Portland’s race for mayor before sending out that initial letter, and for that we apologise.”

The radio station has auctioned Boston Beer’s initial letter, raising almost US$1,500 for charity.


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?