Blog: Born in the USAussie
Chris Brook-Carter | 18 October 2004
Just when you thought your job couldn’t get any harder…
Today in London, the Wine Institute of California outlined plans to increase awareness of the region’s wines in the UK market. The strategy is based on extensive research into UK consumers’ perceptions of Californian wine by Wine Intelligence, the Institute said.
When Wine Intelligence asked consumers what brands they thought of when the word ‘California’ is mentioned, the usual suspects showed their faces – Gallo, Blossom Hill, you know the drill. An eyebrow ought to be raised, however to the appearance of one brand on the list: Jacob’s Creek.
Those pesky Australians get everywhere, don’t they?
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
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- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Beam Suntory opens global headquarters in Chicago
- Remy snaps up Seattle's Westland Distillery