Blog: Chris Brook-CarterBorn in the USAussie

Chris Brook-Carter | 18 October 2004

Just when you thought your job couldn’t get any harder…

Today in London, the Wine Institute of California outlined plans to increase awareness of the region’s wines in the UK market. The strategy is based on extensive research into UK consumers’ perceptions of Californian wine by Wine Intelligence, the Institute said.

When Wine Intelligence asked consumers what brands they thought of when the word ‘California’ is mentioned, the usual suspects showed their faces – Gallo, Blossom Hill, you know the drill. An eyebrow ought to be raised, however to the appearance of one brand on the list: Jacob’s Creek.

Those pesky Australians get everywhere, don’t they?


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