Blog: Bordeaux's Lafite is liquid gold
Chris Mercer | 4 January 2011
A trusty bottle of Lafite would have earned you a better return than a block of solid gold in 2010, according to the Bordeaux fine wine exchange, Live-ex.
The value of the Live-ex Fine Wine 50 index, which charts the value of top wines from Bordeaux's Medoc region across ten different vintages, rose by 57% in 2010 and has nearly doubled in two years.
Bottles of Lafite Rothschild are leading the parade, particularly among a new wave of Asian investors apparently keen to strut their wealth like peacocks on viagra.
Live-ex said last week that its index has put gold in the shade in 2010. The value of the precious metal only rose by 35% last year.
That said, gold remains twice as valuable - at close to GBP900 (US$1,400) per ounce at today's count - and there's not quite the same temptation to consume it.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Diageo puts Beckham centre stage in Haig Club ad
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"