Blog: Bordeaux's Lafite is liquid gold
Chris Mercer | 4 January 2011
A trusty bottle of Lafite would have earned you a better return than a block of solid gold in 2010, according to the Bordeaux fine wine exchange, Live-ex.
The value of the Live-ex Fine Wine 50 index, which charts the value of top wines from Bordeaux's Medoc region across ten different vintages, rose by 57% in 2010 and has nearly doubled in two years.
Bottles of Lafite Rothschild are leading the parade, particularly among a new wave of Asian investors apparently keen to strut their wealth like peacocks on viagra.
Live-ex said last week that its index has put gold in the shade in 2010. The value of the precious metal only rose by 35% last year.
That said, gold remains twice as valuable - at close to GBP900 (US$1,400) per ounce at today's count - and there's not quite the same temptation to consume it.
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Petropolis Finally Moving into SABMiller's View?
- Gin: Plymouth's from Plymouth, London's from...?
- Can Coca-Cola fuel SABMiller's soft drinks story?
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- The IWSR Global Trends Report 2014