Blog: Chris Brook-CarterBooze is good for yooze - only in Germany

Chris Brook-Carter | 13 September 2004

Now and again, a story lands on my desk that almost makes me fall off my chair and slide under. Strap yourselves in, people.

Germany’s Economics Minister, Wolfgang Clement, is encouraging his countrymen to drink beer for the sake of their health. The 64-year-old Member of Parliament, who can reportedly drink a whole beer in 1.5 seconds,  said: “People should be able to get prescriptions for beer through the national health system.”

The positive effects of beer were recently confirmed in a paper by Austrian professor Manfred Walzl of the Graz neurological clinic. According to Walzl, beer reduces the risk of stroke and heart attack, improves circulation, and even acts as an aphrodisiac - if not taken to excess.

Beer as an aphrodisiac? Hmm... . To paraphrase Shakespeare (and my father, for that matter): “Drink provokes the desire, but impairs the performance, son.”

Chris Brook-Carter is away.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?