Blog: Booze is good for yooze - only in Germany
Chris Brook-Carter | 13 September 2004
Now and again, a story lands on my desk that almost makes me fall off my chair and slide under. Strap yourselves in, people.
Germany’s Economics Minister, Wolfgang Clement, is encouraging his countrymen to drink beer for the sake of their health. The 64-year-old Member of Parliament, who can reportedly drink a whole beer in 1.5 seconds, said: “People should be able to get prescriptions for beer through the national health system.”
The positive effects of beer were recently confirmed in a paper by Austrian professor Manfred Walzl of the Graz neurological clinic. According to Walzl, beer reduces the risk of stroke and heart attack, improves circulation, and even acts as an aphrodisiac - if not taken to excess.
Beer as an aphrodisiac? Hmm... . To paraphrase Shakespeare (and my father, for that matter): “Drink provokes the desire, but impairs the performance, son.”
Chris Brook-Carter is away.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range