Blog: Bloomberg's New York political hari-kari explained
James Wilmore | 15 October 2012
New York City's Mayor Michael Bloomberg clearly cares little for popularity. His plan to ban large high-sugar soft drinks from the city's stores and restaurants has been vilified by many. In the latest twist, the proposal is even facing a legal challenge.
But, although it may seem an act of political hari-kari, it appears to matter little to Bloomberg. For readers not familiar with the political workings of the Big Apple, under the city's current rules a mayor can only serve for a maximum of three terms. And, you guessed it, Bloomberg is in his third term, due to end next year. It's all about the "legacy" now.
Moreover, as reportedly the tenth richest person in the US, with a net worth of US$25bn, Bloomberg needn't worry about finding another job after he exits the role of mayor.
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Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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