Blog: Chris Brook-CarterBinge-Drinking doesn’t kill people – shoes do.

Chris Brook-Carter | 22 October 2004

Another day, another binge drinking scoop in the UK press.

Returning from a conference in Brussels on “Alcohol and Young People in Europe” on Wednesday, I had to stifle a giggle at this one, though.

The Daily Mail ran a story on the “rising tide of women binge-drinkers who pack our hospitals,” citing a hospital spokesman from the, ahem, rather notorious drinkers’ city of Newcastle.

“We have particularly noticed a rise in young women who go for a drink straight from work and then end up in hospital.” The drinking-related problems, according to the spokesman, “include broken arms and legs … which are caused by them walking around in high heels having drunk too much and falling off kerbs and bashing themselves.”

Oh, I see – so THAT’s the problem. It’s not that they’re drinking too much, it’s that they’re wearing the wrong type of shoes.

“Free pair of slippers with every Smirnoff Ice.” I’ve copyrighted that idea, Diageo.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?