Blog: Big is beautiful
Chris Brook-Carter | 31 August 2004
With a new name – InBev - and a new board, the world’s largest brewer was finally unveiled to the market over the weekend, and it appears to be hitting the ground running.
Late on Friday, shareholders in Belgian brewer Interbrew voted 100% in favour of a merger with Brazil’s AmBev. AmBev shareholders approved the deal later at a meeting in Brazil. By Monday a new board was announced, which includes CEO John Brock who has indicated that the company is not satisfied with being the number one brewer by volume.
Brock said Friday that a main focus of InBev will be to increase its profit margin to 30% from 25%.
Anheuser-Busch is still the world’s number one in terms of revenue and has a profit margin of 28%. “We’d like to beat them,” said Brock. “We think we can reach that 30% target over the next few years.”
But Brock has also hinted that the company’s expansion aspirations are far from over. Not only has he said that InBev has enough cash to buy a market-leading brewer, but he has also warned the industry that he wants the company to grow organically in the markets where it already has a presence.
It would be foolish to bet against InBev going after these goals in the aggressive manner that has become Interbrew’s hallmark. Although Interbrew has had its doubters in the past who have criticised the company for what they see as a ‘gung-ho’ acquisition policy, few can argue with the fact that, in the space of a decade, the Belgian family-owned brewer has gone from the world’s number 17, in terms of volume, to number one.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport