Blog: Benevolent Ball - today's got hangover written all over it
Olly Wehring | 16 March 2007
Hearty thanks to all at Chivas Brothers for inviting news ed Dean and I to the Benevolent Ball in London last night. Strangely, this was my first showing at this annual event, held yesterday at the Dorchester Hotel on Park Lane.
Naturally, I dug into my pocket for the charity, with a donation at the tombola, but stopped short of bidding for any of the range of goodies in the silent auction – I don’t want a cricket shirt that some player or other has scrawled on anyway.
A couple of points – firstly, the invitation said carriages were at 0100am. So, what were they thinking letting me hang around until 0230? Poor organisation, I tell you.
Also, I need to apologise to anyone attending who didn’t find any spare miniatures of Amaretto on their tables at the end of the evening – it’s Miss Olly’s favourite, you see, and I had to thank her for the pass-out.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch