Blog: Beer figures are not a full measure
Chris Mercer | 27 April 2011
A brief glance at the British Beer & Pub Association's sales chart would be enough to put off anyone of sound mind from getting involved in the sector, but they don't tell the whole story.
Beer sales in the UK sank by a further 4% in the first quarter of 2011, marking the seventh consecutive year that volumes have fallen in the first three months of a calendar year. Almost a fifth less beer was drunk in the three months to the end of March 2011 as in the same period a decade ago, according to a chart published by the British Beer & Pub Association today (27 April).
The major brewers are slashing costs in an effort to maintain profitability. Pubs are calling time all over the country.
And yet, if one listens to SABMiller and the Campaign for Real Ale, a totally different picture emerges. Consumers are, apparently, still content to guzzle SABMiller's high-end lagers such as Peroni Nastro Azzurro. Similarly, local 'craft' ales have arguably not had it so good in the UK for a generation or more.
Added to this, there is more and more sense in the on-trade that the pubs closing down are the ones that have lost their relevance to today's consumer. We are witnessing change, for sure, but it's more of an evolution than a terminal decline of the beer industry.
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- The dangers of squaring up to your competitor
- Whatever happened to binge Britain? - comment
- Constellation and Ballast Point's "sticker shock"
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Diageo Australia appoints commercial head
- Sidney Frank CEO to head Clooney's import co
- A-B InBev to "kick the tyres" at Coca-Cola
- Irish whiskey brands could fail without bulk
- Diageo sells off United Spirits' Bouvet Ladubay
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015