Blog: Andy MortonBeer drinkers come out ahead of the curve

Andy Morton | 3 September 2012

Glass shape determines a drinker

Glass shape determines a drinker's speed, a study has shown

People drink beer twice as fast from curved glasses than straight ones, new research has shown. 

The Bristol University study, which brought 160 subjects in for a drinking session, said the reason was probably down to difficulties in judging the halfway point of a curved glass. There was no difference in drinking speeds for non-alcoholic beverages.

The full results of the study can be found found here

 

 


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?