Blog: Beefeater Borough's Reserve: But, where are the beefeaters?
Olly Wehring | 22 April 2013
Well, Pernod Ricard, I must say I am a mite disappointed in you.
Just over four years ago, Pernod's Chivas Brothers Scotch and premium gin unit put on the party to end all parties to back the launch of Beefeater 24. The addition of a permanent extension to Beefeater's portfolio warranted a fleet of Mercedes to collect us from the nearest train station, the hire of the home of the Duke of Northumberland, Syon Park, and the recruitment of the circus troupe and vaudeville act Lost Vagueness to provide entertainment at literally every corner.
The announcement - if you want to call it that - of the latest Beefeater extension today, however, didn't quite match up.
All we got to herald the launch of Beefeater Burrough's Reserve on this miserable Monday was a press release and a photo. No swanky cars, no posh pile in the country... Dammit, not even any fire-eating beefeaters.
And, as many of you know, my opinion has always been: No fire-eating beefeaters; no comment.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport