Blog: Olly WehringBeefeater Borough's Reserve: But, where are the beefeaters?

Olly Wehring | 22 April 2013

Well, Pernod Ricard, I must say I am a mite disappointed in you.

Just over four years ago, Pernod's Chivas Brothers Scotch and premium gin unit put on the party to end all parties to back the launch of Beefeater 24. The addition of a permanent extension to Beefeater's portfolio warranted a fleet of Mercedes to collect us from the nearest train station, the hire of the home of the Duke of Northumberland, Syon Park, and the recruitment of the circus troupe and vaudeville act Lost Vagueness to provide entertainment at literally every corner.

The announcement - if you want to call it that - of the latest Beefeater extension today, however, didn't quite match up.

All we got to herald the launch of Beefeater Burrough's Reserve on this miserable Monday was a press release and a photo. No swanky cars, no posh pile in the country... Dammit, not even any fire-eating beefeaters.

And, as many of you know, my opinion has always been: No fire-eating beefeaters; no comment.


BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?