Blog: Chris MercerBeating the beer belly

Chris Mercer | 5 August 2010

It's the week of the Great British Beer Festival here in London, which means another round of stories about how beer is less fattening than other alcoholic drinks.

The guardians of the long-running Campaign for Real Ale must have been scraping the barrel for news if they needed to drag out this old stodge for another airing.

Firstly, alcohol and health claims is not a winner, if only because I'd wager that most people don't drink booze for the good of their health.

Secondly, take a look round the Great British Beer Festival and you'll also see some Great British Beer Bellies. Clearly something of a marketing problem there.

Thirdly, aren't there better things to talk about? Like how the quality and diversity of beer in the UK is getting better?

Drink beer because it tastes good. Simple.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?