Blog: Beating the beer belly
Chris Mercer | 5 August 2010
It's the week of the Great British Beer Festival here in London, which means another round of stories about how beer is less fattening than other alcoholic drinks.
The guardians of the long-running Campaign for Real Ale must have been scraping the barrel for news if they needed to drag out this old stodge for another airing.
Firstly, alcohol and health claims is not a winner, if only because I'd wager that most people don't drink booze for the good of their health.
Secondly, take a look round the Great British Beer Festival and you'll also see some Great British Beer Bellies. Clearly something of a marketing problem there.
Thirdly, aren't there better things to talk about? Like how the quality and diversity of beer in the UK is getting better?
Drink beer because it tastes good. Simple.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1