Blog: Chris MercerBeating the beer belly

Chris Mercer | 5 August 2010

It's the week of the Great British Beer Festival here in London, which means another round of stories about how beer is less fattening than other alcoholic drinks.

The guardians of the long-running Campaign for Real Ale must have been scraping the barrel for news if they needed to drag out this old stodge for another airing.

Firstly, alcohol and health claims is not a winner, if only because I'd wager that most people don't drink booze for the good of their health.

Secondly, take a look round the Great British Beer Festival and you'll also see some Great British Beer Bellies. Clearly something of a marketing problem there.

Thirdly, aren't there better things to talk about? Like how the quality and diversity of beer in the UK is getting better?

Drink beer because it tastes good. Simple.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?