Blog: Beating the beer belly
Chris Mercer | 5 August 2010
It's the week of the Great British Beer Festival here in London, which means another round of stories about how beer is less fattening than other alcoholic drinks.
The guardians of the long-running Campaign for Real Ale must have been scraping the barrel for news if they needed to drag out this old stodge for another airing.
Firstly, alcohol and health claims is not a winner, if only because I'd wager that most people don't drink booze for the good of their health.
Secondly, take a look round the Great British Beer Festival and you'll also see some Great British Beer Bellies. Clearly something of a marketing problem there.
Thirdly, aren't there better things to talk about? Like how the quality and diversity of beer in the UK is getting better?
Drink beer because it tastes good. Simple.
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- PepsiCo find stability but Peltz concerns linger
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Diageo's Captain Morgan Facebook ad banned
- Molson Coors CEO to retire
- Champagne Nicolas Feuillatte appoints new CEO