Blog: Beating the beer belly
Chris Mercer | 5 August 2010
It's the week of the Great British Beer Festival here in London, which means another round of stories about how beer is less fattening than other alcoholic drinks.
The guardians of the long-running Campaign for Real Ale must have been scraping the barrel for news if they needed to drag out this old stodge for another airing.
Firstly, alcohol and health claims is not a winner, if only because I'd wager that most people don't drink booze for the good of their health.
Secondly, take a look round the Great British Beer Festival and you'll also see some Great British Beer Bellies. Clearly something of a marketing problem there.
Thirdly, aren't there better things to talk about? Like how the quality and diversity of beer in the UK is getting better?
Drink beer because it tastes good. Simple.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
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