Blog: Beam Inc - Hey, fellas, I have an idea
Olly Wehring | 3 May 2013
Did anyone else find it curious yesterday to see volumes of Maker's Mark soar in Beam Inc's first quarter? After all, a 44% leap in quarterly volumes year-on-year positively jumped off the page.
My eyebrows rose even higher when Beam CEO Matt Shattock conceded that the brands performance in the three months to the end of March was related to the company's announcement – and then the subsequent climbdown – that it was reducing the Bourbon's abv.
Maybe, if Beam makes this move every quarter – perhaps with a different brand each time – it would prevent the “cycling tough comps” line from having to be resorted to.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
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